The editor for 'Q' is very casual and informal as the
editor, Paul Rees, wants the letter to relate to the target audience of young
adults. Also, there are names that are use which suggests that the audience are
regular and they know who 'Florence' is. There is a list of people that have
been added towards the end of the letter and this specific editor's letter is a
sequel to the last one as it refers to the last issue near the end. Editor's
letters are short and snappy and do not usually pass one corner of a page. They
are used to communicate with readers on a deeper level. This editor's letter is
very fast and snappy and it sets the tone for the whole magazine. Despite the
professional tone, the editor of Q uses a nickname at the start of the letter
which makes the rest of the magazine more laid back thanks to its informality.
The title, 'Welcome to the new issue' is very inviting and it makes the
audience feel welcomed.
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