case study part 2: Cover analysis

Cover analysis

The main image is of 'High Flying Birds'. This relates to the main cover line as it mentions 'Noel' who, presumably is Noel Gallagher. The main image(s) are in the middle of the page to show the importance of this, and it immediately draws the attention of the audience. Noel Gallagher looks very serious but the other 2 have smug expressions which may intrigue the audience and make them want to read the magazine.

The title 'NME' is highly attractive the target audience as the colour red contrasts against the white background and makes the capitalisation of letters more effective. It also makes the magazine look very energetic,despite the serious look of the main image.This juxtaposition creates a very sharp and exciting for readers.

The cover lines are organised on the left of the cover and the names used are well known, for example 'Radiohead' Lana Del Rey', with and more in a smaller font which represents its importance, compared to the other venues. Under the main headline, 'Massive Albums Special' there is some text saying, '50 more new records you need to hear next year'. The word 'more' is underlined which suggests that the magazine is promoting the music. Also, it suggests that the album is a one that you must hear; this relates to the audience as many will want to stay with the trend, thus increasing the sales of this album.

The magazine is very formal which works in synergy with the formal image, making the magazine look professional. This relates to the audience, which is 16+ who see themselves as independent individuals who can manage themselves.

Most magazines have a distinct bar code on the cover of the magazine with the date the issue was released and the price of the magazine. NME is different to other magazines, as it is free, This will attract audiences who enjoy music but don't have enough money to buy it.